The Hidden SaaS Metric: COC

When it comes to your software company, you should be aware that cancellations can kill your business. Often business owners focus on gaining new customers without servicing their existing user base. The larger and faster your company grows, the more difficult it is to oversee various metrics such as customer churn. There are better ways to think of this effect on your finances than the traditional models you’ve been using. First, you must figure out what it costs your company to add a single dollar to your monthly recurring revenue. Cost of MMR The first step in your new process…