Avoiding failure: The Cost of Customer Acquisition

When you read articles about SaaS startups and metrics, you are often told which to concentrate on now, and which to focus on later. Industry leaders will voice that churn, MRR (Monthly Recurring Revenue), and LTV (Lifetime Value) is critically important; and they are. They will also stress the importance of how to succeed as a startup, but many will not cover the most important aspect. How to avoid failure? Aside from churn, MRR, and LTV, there is an important metric that you may not be considering: COA (cost of customer acquisition). You will also see this called CAC (Cost…
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