How should you price your digital products?

It is quite common to see new SaaS businesses set the price for their product low in the early days of their business to attract more customers. While this may be a good strategy, it also has its downside: How do you raise prices without angering and, ultimately, losing the customers that you have worked so hard to establish? Whether you underestimated the cost of your product or intentionally set the bar low in order to attract clientele, you find yourself faced with the decision of whether or not to raise prices. Typically, it’s best to air on the side…
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