Blog – Mattebot

6 things you can learn from your Google Analytics report right now

Google Analytics can provide in-depth information about your website if you know how to use it. The downside is a steep learning curve that puts off many website owners. We also struggle with the complexity of Analytics sometimes. But there is no need to worry about that. Even with minimal effort, you can get new ideas for your website and valuable insights about the behavior of your visitors. All you need is an overview of your Google Analytics profile. When you have your Google Analytics report ready, here are 6 things that you can use to improve your website immediately.…

How should you price your digital products?

It is quite common to see new SaaS businesses set the price for their product low in the early days of their business to attract more customers. While this may be a good strategy, it also has its downside: How do you raise prices without angering and, ultimately, losing the customers that you have worked so hard to establish? Whether you underestimated the cost of your product or intentionally set the bar low in order to attract clientele, you find yourself faced with the decision of whether or not to raise prices. Typically, it’s best to air on the side…

Things to do before getting your first customer

As an entrepreneur, you may hold the attitude that you can do it all on your own. This is a common misconception that the owners of new startups have in the early days of their ventures. As is so often the case in life, you need help. For you, help will come in the form of useful products and tools. When you begin to build your business, you may find yourself becoming overwhelmed. While your idea may be rock solid, its implementation can be difficult or, at best, incredibly time-consuming. Here are several tools that will help you along the way. Servers…

Start Your SaaS Company the Right Way

Starting an internet business today is very easy and accessible to those who have an internet connection. With the Internet, it has become easier than ever for budding entrepreneurs to hit the ground running. So, yes, you can start a SaaS company with very little knowledge. If, however, you want to not only start, but run, a successful SaaS, you have got to do so with research and forethought. Here are 8 great tips to follow when you start your company. Deal with Issues Early Issues are the nature of the beast with SaaS. You will find problems with your…

7 Must-haves for your startup business

You are interested in starting your own SaaS. You have an entrepreneurial spirit, and you are ready to make-the-leap from someone else’s employee to a business owner. Slow down. Starting a SaaS is more involved than spending your time coding and marketing your product. There are essential requirements that every budding SaaS entrepreneur must be aware of in the early days. These are: security privacy data governance availability performance interoperability compliance. Let’s take a closer look at each. Security When you start your company, your very first concern should be with user security. It is your responsibility to protect your…

6 Ways to Increase Profits and Reduce Churn

When you are just starting in the SaaS business, churn was not something that you had to concern yourself with. Instead, your worries lay in gaining customers and improving your software. Now that you have grown, churn is something to start paying attention to. As your SaaS app grows, churn is an issue that you have to face head-on. If you are not sure what churn is, this article explains it well. If you do know what churn is, you can skip reading yet another blog post on the subject and get right to the task at hand. Let’s get…

Avoiding failure: The Cost of Customer Acquisition

When you read articles about SaaS startups and metrics, you are often told which to concentrate on now, and which to focus on later. Industry leaders will voice that churn, MRR (Monthly Recurring Revenue), and LTV (Lifetime Value) is critically important; and they are. They will also stress the importance of how to succeed as a startup, but many will not cover the most important aspect. How to avoid failure? Aside from churn, MRR, and LTV, there is an important metric that you may not be considering: COA (cost of customer acquisition). You will also see this called CAC (Cost…

4 key SaaS Metrics Your business should track

Customers today demand the availability of cloud-based solutions. As a SaaS owner, this is good news for you. Median growth for SaaS companies lies somewhere between 26% and 36%, meaning that you stand a good chance of success if you pay close attention to your business. There is something of a paradox in the world of SaaS. The business model of the SaaS company shows that fast growers lose money but show high valuations. As growth slows down, your startup valuation drops as profits increase. Why? Because the faster you grow, the more money you are spending. Unfortunately, you don’t…

mbot in KPIs on January 19, 2018

The Hidden SaaS Metric: COC

When it comes to your software company, you should be aware that cancellations can kill your business. Often business owners focus on gaining new customers without servicing their existing user base. The larger and faster your company grows, the more difficult it is to oversee various metrics such as customer churn. There are better ways to think of this effect on your finances than the traditional models you’ve been using. First, you must figure out what it costs your company to add a single dollar to your monthly recurring revenue. Cost of MMR The first step in your new process…

mbot in KPIs on November 19, 2017

Understanding MRR for SaaS business

As your business begins to make money, you will become reliant on several key metrics to run your SaaS business successfully. One key metric that you will often come across is MRR or Monthly Recurring Revenue. MRR is income your business can account for every 30 days (monthly period). One of the purposes of MMR (Monthly Recurring Revenue) is to allow you to track performance across your business monthly subscription terms. Many Business-to-Consumer (B2C) businesses follow this model for their organization. Let’s take Netflix as an example. Netflix offers various plans that are all month-to-month. Now let’s take a look…